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Michelle is responsible for building, maintaining, and optimizing American Farmland Trust’s websites and email channels, which generate millions of impressions annually and play a vital role in raising awareness and driving the organization’s growth and acquisition efforts. She oversees digital content creation and quality control to ensure cohesive brand messaging and design across all platforms. She also manages the email calendar, executes end-to-end email campaigns, and ensures compliance with industry regulations and privacy laws.

With a background in digital marketing, Michelle has experience in publishing, event planning, and non-profit organizations. Coming from a third-generation family dairy farm in rural Wisconsin, she naturally developed a passion for food, winemaking, and planting a vineyard of French-American cold-climate grape varietals.